Adidas broke all ties with Ye due to anti-Semitic remarks.
Adidas has ended partnerships with rapper Ye formerly known as Kanye West.
Kanye West's offensive and anti-Semitic remarks, the Adidas company took such a big step.
Adidas cut ties with Ye and made a statement on Tuesday that The company does not tolerate any kind of hate speech and anti-Semitic remarks.
Your recent work and comments are disgusting, dangerous and unacceptable.
This violates the company's values of inclusion, diversity, traditional respect and fairness.
Adidas was under pressure to break all ties with Ye. Also The wanted to work with other celebrities and people.
Adidas further stated that the company has stopped making payments to Ye's companies after conducting a full review.
And They also ceased to produce its own line of Yeezy Products.
Twitter and Instagram also banned Ye from their social media handles citing violation of their policies.
Due to these big steps, Adidas CEO Kasper Rorsted, who is retiring next year, also took his decision.